Anna Martinez

Sustainable Development Manager at Visit Hornborgasjön

Sweden

Anna is a sustainable tourism professional with extensive experience in destination development, ecotourism, and strategic sustainability work across local, regional, and international contexts.

With an academic background in ecotourism and many years working within tourism organisations and destinations, Anna focuses on integrating sustainability into tourism in practical, place-based ways. Her work is grounded in visitor insights, stakeholder collaboration, and long-term destination resilience.

Anna has supported destinations and tourism organisations through:
    •    Sustainable tourism planning and development
    •    Visitor research and behaviour analysis to inform decision-making
    •    Advisory work for tour operators and public organisations on sustainability and ecotourism practices
    •    Education, facilitation, and knowledge-sharing at universities, workshops, and international conferences